Kerry shared some great ideas and concepts in her presentation. Many that as a PR student I am expected to know. However, I do have some differing opinions on what she was told about creating a personal brand. I do think that you should be where the people are- the popular sites that is- and develop a brand there. I believe that you should perfect your skill level on a few choice medias then go to another that you feel is important.
As far as being on every platform I think that is unrealistic. There are some platforms that just do not or have not worked in a long time. Google+ being one of them. If you have to have it for work- great, if not, I do not see it as a place to waste time. You want to be on the big names, Facebook, Twitter, Instagram, etc. This is where you want to perfect and push your brand. Focus on interactions here and your social media presence will blossom. Putting time into a platform where you do not have a lot of exposure is not worth your time.
Finding key players on the platforms is also a key to success. Generally if you are interacting with bigger names, a larger audience will see you then there is more of a likelihood of being picked up by others. From there your exposure will become greater and your brand will then be even more credible as well.
A good person to check out about personal branding is Jason Molica. He offer a lot of branding advice with his tag being #CEOofYou. His twitter can be found here, https://twitter.com/JasMollica, where you can find more of his information and his personal goals.
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