I have been working on a project for another class creating a social media plan. The company I chose to look at was terrible at managing their social media. The Facebook page was made up of their material with negative comments flourishing and unanswered at that. Many would sit unanswered and fester with customers.
It was amazing to see more and more people band up against this business negatively in such a short amount of time. It was the same story over and over again, but from different people. The company chose to address each comment directly which is good, but it seems that they should be posting an apology at this point with how much negative feedback that is occurring.
I believe that this most interesting bit from this all is how fast people can rise an issue over social media, whether it be a social issue or just the matter of getting their order fulfilled from a company.
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