Last week we did our group project on Business Writing in the digital age. We specifically talked about good and bad Facebook and Twitter posts. As a Public Relations major we talk a lot about social media outlets because social media management is where we could end up for a job. Writing for social media can be very tricky because there is no exact formula. It is not like in high school when you are told to write a five paragraph essay. You can go ahead and throw that concept out the door. Rather it is a lot of trial and error.
When you are preparing to post especially multiple posts, look to set up a social media schedule. Decide a theme of what you want to post, is there an event coming up? Get followers involved. You want your audience to participate so you know they are receiving your messages. Finding your social media niche also helps that way you know what messages that your audience participates the most with.
Another good way to figure out how to run a social media campaign is to look at campaigns that have succeeded in the past. This will not guarantee you success, but it will help generate ideas to have a successful campaign. When deciding what to post do not limit yourself, think broad and creative. Utilize photos, quotes, original content, questions, participatory posts that ask for responses, and more. Your options are endless. Be sure to not just get hung up on one form of posts, but mix it up. Also, if you will be posting to multiple platforms, be sure to change what you are posting from platform to platform or you are tailoring the message to the platform.
Overall, just don’t be afraid to try anything until you find something that works for you. Keep in mind that it may work for a while, but you have to freshen up your ideas so they don’t become stale.
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